In his book, Competitive Strategy, Michael Porter describes two generic strategies – differentiation and cost leadership. He shows diagrammatically that return on investment (under each of these strategies can be optimized). He explains that, under a differentiated strategy, the organization focuses on creating a point of difference in its service offering to an homogeneous [...]
- Identify and meet your customer needs
- Win in a competitive environment
- Create unity of Purpose and unity of action
- Create sustainable organisational change
- Select leadership approaches that work
- Turn vision into reality