Environmental Analysis: An imperative or a waste of time?


Environmental Analaysis

Environmental scanning is a method of surveying the broader macro environment so as to detect early warning signals or trends.
Most of the companies I have consulted to, exhibit little awareness of or sensitivity to events which are beyond the control of management. The extent to which these may impact the company is generally not considered. Those companies, who ritually prepare environmental scans as part of their strategy process, tend to create voluminous documents that either mean very little to anybody, or are never read. In this article, we provide a number of alternative approaches.

ico_pdf2Click on the PDF icon to downlaod this article for FREE. We would appreciate some feedback in terms of how useful you found this article. Tell us what you thought in the comments below.

Be Sociable, Share!

Tags: , , , , , , , , , ,


Submit Your Comment