Business Definition Worksheet

pdf-imgAsk your executives to answer the question “what business are we
in?” You will be amazed at the variation of response. It is imperative to have clarity around business definition as it guides decision making around strategy, structure, systems, skill sets and the nature and type of people you recruit. This worksheet will assist you to define the business of the business by assessing 3 dimensions – customer groups, products and services offered and the benefits delivered to customers.

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