Competitor Analysis


Organisations do not operate in a vacuum. They are an integral part of an interdependent ’cause and effect’ system in which an action of one player is likely to trigger a reaction by another player. Furthermore, most organisations today operate in mature, slow growth, highly competitive markets where the only way to grow faster than the market is ‘to take the lunch away’ from competitors.

Because it is imperative to have up-to-date knowledge, intelligence and insights about your competitors, we have  developed  a comprehensive Competitor Analysis Process that we have successfully applied over the last 20 years in hundreds of organisations worldwide. This process is available to you, to apply in your organisation. It is a simple, structured, robust and proven process  that will allow you to ‘stay ahead of the game’ by outlasting, outgrowing, outsmarting and CONSISTENTLY OUTPERFORMING your competitors.


How will my Organisation Benefit?

  • Have a DEEP UNDERSTANDING of each competitor’s STRENGTHS AND WEAKNESSES
  • Be able to PREDICT competitor MOVES or RESPONSES by understanding MANAGEMENT ASPIRATIONS, CAPABILITIES AND ASPIRATIONS
  • Have a clear picture as to how each competitor is POSITIONED in the market and POSITION your organisation to BUILD A CUSTOMER FRANCHISE that is STRONG and LOYAL
  • DEVELOP a COMPETITOR INTELLIGENCE CAPABILITY by harnessing information already at your disposal


Through The Competitor Analysis Process, You’ll learn How to….

  • Build Competitor Response Profiles
  • Use the Positioning Cube to optimally position your organisation relative to competitors
  • Create and act upon Perceived Competitor Quality Profiles
  • Turn information into knowledge, intelligence and insights


Why Should We Use This Process?

You will find that by consistently applying the Competitor Analysis Process within your organisation, you will be able to capitalise on industry and market change by being more decisively, moving more quickly and aggressively than your competitors because you have done your thinking and know what to do.  It is our experience that people within the organisation tend to have widely differing interpretations  and perspectives of competitors. This leads to ineffective and misleading communications, organisational inertia and ultimately sub-standard performance.


A Sample Worksheet:

To give you an example of the processes that you will work through when you purchase Competitor Analysis, we have provided a worksheet for you to download:


Competitor SWOT Analysis

…. is a simple way to evaluate your strengths and weaknesses relative to a specified competitor and inform appropriate action you should take to close any performance gaps.


What’s the Price?

You can choose from two options:


The Gold Package for US$97.00

This includes:

  1. Detailed Notes of the process
  2. A video that talks you through the process step-by-step
  3. A Full Set of printable Templates that people can use over and over again across the business


Competitor Analysis Gold Package US$97 Buy Now
STILL GOT QUESTIONS?


The Platinum Package for US$197.00

This includes:

  1. Detailed Notes of the process
  2. A video that talks you through the process step-by-step
  3. A Full Set of printable Templates that people  can use over and over again across the business
  4. PLUS 60 days access to our eTrain-the-Trainer Program – This is an online Question and Answer forum that gives you direct access to our experienced Consultants;


Competitor Analysis Platinum Package US$197 Buy Now
STILL GOT QUESTIONS?



OUR 100% MONEY BACK GUARANTEE

We are so confident that our programs will deliver exceptional value to your organisation, that if you are not completely satisfied with the results within 90 days we will REFUND ALL YOUR MONEY

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