Read the following instructions carefully before completing the questionnaire
This questionnaire will assist you to identify the key forces that drive the behaviour of any external customer, stakeholder, or partner with whom your organisation interacts.
- Select one of your external stakeholder’s, a partner or a customer/ segment that receives or purchases a particular product or service from your organisation and answer ALL questions in relation to them.
- Answer the questions from their perspective i.e. put yourself into the their shoes
- The questions consist of 20 statements about how your organisation responds to a particular customer/segment or partner or external stakeholder.
- Select one of the four options to complete each statement so that it most accurately reflects your organisation’s focus and strategy.
- There are no ‘right’ or ‘wrong’ answers to these questions.
- Once you have completed and submitted this questionnaire, please click MY ACCOUNT to return to the Member’s section. We will analyse your responses and email the results to you.