To build a high performance culture, your culture needs to ‘mirror’ customer needs and behavioural patterns. There are 10 factors that shape culture. These operate at different levels of consciousness. 3 operate at a conscious level. 6 operate at a subconscious and unconscious level. Communication operates across all levels of consciousness.
Cultural Enablers and Inhibitors
Developing a Customer Focused Culture
To build a high performance culture, your culture needs to ‘mirror’ customer needs and behavioural patterns. You will need to answer the 6 questions with absolute honesty before you can identify what to do
to improve your ability to consistently outperform your rivals.
A Defence Agency
Context
The agency designs and builds high technology defence weapon systems that are used by the country and sold to other allies. R&D was staffed by 93 scientists, 89 of whom were ‘If’ (INTJ)* and 4 were engineers that had ‘FS’ preferences (ESTJ)*. Leadership within the Agency was thought of as ‘getting in the way of science’ and ‘for scientists who had passed their use by date’. The Agency was producing unbelievable product but was largely unsuccessful in its sales efforts. (more…)