Posts Tagged ‘segmentation’

The Competitor SWOT is a simple way to evaluate your strengths and weaknesses relative to a specified competitor and inform appropriate action you should take to close any performance gaps.


Most industries in developed economies can be classified as mature. This means that market growth is slow, maybe even approaching that of the national GDP or population growth. Rivalry is intense, as many players compete for less and less business. Demand is led by customers, who are very discerning and knowledgeable. Trading conditions are more volatile than ever before, making it difficult to predict how the future will unfold. In this article, we explore 10 steps that you can easily implement to increase customer aquisition, retention and loyalty


Here is my analysis of the most common issues I have encountered with regards to DEVELOPING STRATEGY


To produce superior returns in terms of Strategic Fit, a company must be aligned with the needs of its customers. By placing customers into segments, we can deploy & focus our scarce resources more effectively.

This worksheet provides a 4 step approach to segmenting your customers (i.e. placing them into homogenous groups in accrdance with certain criteria).


Background The company manages and operates the premier MICE (meetings incentives, conventions and exhibitions) venue in Asia Pacific. It has the location, facilities, infrastructure and service capabilities to meet the most demanding of customers’ and delegates’ needs.


Background A global express distribution company was attempting to service up to 42 separate segments through the same infrastructure. The business had become so complex that: Market segments began competing with each other, cannibalising its own market and allowing some competitors to position in uncontested market spaces. The business became so complex because the executives […]


Background The company operating in Asia Pacific is the largest hospitality management group in Australia, New Zealand and New Caledonia, operating multiple brands across all star classifications. The company is a wholly owned subsidiary of a French organisiation that owns or manages over 2,500 properties worldwide. Following an unprecedented period of growth through acquisition, the […]


Context A German immigrant to South Africa established a butcher shop on the South Coast of Natal in the early 1940s. When he died in the early 1980s, his youngest son, then 18 was asked to take over the running of the family business as he had the most knowledge and was the most passionate […]